Mattias Östmar and me have published an analysis of the “big picture” of discourse in the Swedish Twitterverse that we have been working on for a while, on and off. Mattias hatched the idea to take a different perspective from looking at keywords or numbers of followers or tweets, and instead try to focus on engagement and interaction by looking at reciprocal mention graphs – graphs where two users get a link between them if both have mentioned each other at least once (as happens by default when you reply to a tweet, for example.) He then applied an eigenvector centrality measure to that network and was able to measure the influence of each user in that way (described in Swedish here).
In the present analysis we went further and tried to identify communities in the mention network by clustering the graph. After trying some different methods we eventually went with Infomap, a very general information-theory based method (it handles both directed and undirected, weighted and unweighted networks, and can do multi-level decompositions) that seems to work well for this purpose. Infomap not only detects clusters but also ranks each user by a PageRank measure so that the centrality score comes for free.
We immediately recognized from scanning the top accounts in each cluster that there seemed to be definite themes to the clusters. The easiest to pick out were Norwegian and Finnish clusters where most of the tweets were in those languages (but some were in Swedish, which had caused those accounts to be flagged as “Swedish”.) But it was also possible to see (at this point still by recognizing names of famous accounts) that there were communities that seemed to be about national defence or the state of Swedish schools, for instance. This was quite satisfying as we hadn’t used the actual contents of the tweets – no keywords or key phrases – just the connectivity of the network!
Still, knowing about famous accounts can only take us so far, so we did a relatively simple language analysis of the top 20 communities by size. We took all the tweets from all users in those communities, built a corpus of words of those, and calculated the TF-IDFs for each word in each community. In this way, we were able to identify words that were over-represented in a community with respect to the other communities.
The words that feel out of this analysis were in many cases very descriptive of the communities, and apart from the school and defence clusters we quickly identified an immigration-critical cluster, a cluster about stock trading, a sports cluster, a cluster about the boy band The Fooo Conspiracy, and many others. (In fact, we have since discovered that there are a lot of interesting and thematically very specific clusters beyond the top 20 which we are eager to explore!)
As detailed in the analysis blog post, the list of top ranked accounts in our defence community was very close to a curated list of important defence Twitter accounts recently published by a major Swedish daily. This probably means that we can identify the most important Swedish tweeps for many different topics without manual curation.
This work was done on tweets from 2015, but in mid-January we will repeat the analysis on 2016 data.
There is some code describing what we did on GitHub.