Cool data > big data?
From a 2006 post on Seth Roberts’ blog:
One day on the track I met a professor who had recently gotten tenure. He had only published three articles (maybe he had 700 in the pipeline), so his getting tenure surprised me. I asked him: What’s the secret? What was so great about those three papers? His answer was two words: “Cool data.”
I’m a big believer in cool data. The design goal is: How far can we possibly push it so that it makes it a vivid point? Most academics push it just far enough to get it published. I try to push it beyond that to make it much more vivid. That’s what [Stanley] Milgram did with his experiments. First, he showed obedience to authority in the lab. Then he stripped away a whole lot of things to show how extreme it was. He took away lab coats, the college campus. That’s what made it so powerful.