Computational advertising course
I’ve written about one company that exemplifies how advertising is becoming more data-driven, and now I find there is a Stanford university course about computational advertising. One of the lecture note PDFs defines computational advertising as “A principled way to find the ‘best match’ between a user in a context and a suitable ad“. Although I agree with this O’Reilly Radar blog post in thinking that it’s a stretch to call computational advertising a “scientific discipline”, the lecture notes are nevertheless fun and interesting to read. The instructors are from Yahoo! Research and probably a lot of the material that they cover is actually being used by Yahoo! in some way.